Beauty Industry

Mary Kay Recognized As Do Gooder

Direct seller receives first-ever “Do Good” stamp from Ladies Home Journal

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By: Jamie Matusow

Editor-in-Chief

Mary Kay has received the first ever “Do Good” stamp from Ladies Home Journal (LHJ). The stamp was created by the magazine to recognize companies that contribute to making the world a better place. Mary Kay was specifically honored for its combined efforts to keep women and girls safe against domestic violence.

According to LHJ, the “Do Good” philosophy is a key component of its editorial DNA and the stamp reinforces the magazine’s commitment to this messaging. The LHJ Do Good Advisory Panel selects companies that make a commitment to giving back. Mary Kay was in the first group of honorees, which included a total of nine companies.

“Part of what defines good value is how your purchases give back to worthy causes,” said Sally Lee, New York editorial director and editor-in-chief of the magazine. “Mary Kay was chosen because of its brand’s inspiration, innovation and commitment to supporting women affected by domestic violence. The stamp is an achievement of Mary Kay’s good works and outstanding contributions to the community.”

Among its many initiatives, the Mary Kay Foundation has donated nearly $22 million to women’s shelters and domestic violence programs and lobbied Congress for the Violence Against Women Act and its renewal and state legislatures on teen dating violence awareness.

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